Much like the creation of a brand’s identity, it takes a carefully considered combination of visual and verbal components to make a website truly stand out amongst the crowd. One vital but often underestimated component is the use of typography – the visual manipulation of words that makes it easier and more enjoyable to digest written information. At the Graphic Alliance, our core expertise lies in creating and influencing people to visit them. The use of live, indexable type that is also legible, elegant and distinctive is one essential ingredient in achieving both of these intentions. Previously, non-standard fonts were presented as images.

This was the only conceivable way to control the aesthetic of a typeface online. Whilst many would agree that a picture is worth a thousand words, unfortunately, Google isn’t one of them. Google places much higher importance on keywords found in header tags than in the alt tags of images and as a result sites using images to display headings miss out on valuable visibility. Furthermore modern web fonts remain crisp and scalable on mobile devices and allow users in other countries to access information in their native language with full character sets and inherent personalities.

Vinter is a sans-serif typeface designed by Frode Helland and published through Norwegian foundry Monokrom in 2012. It’s a thin, delicate design with very high stroke contrast for a sans-serif. Vinter is available in two styles—regular and italic—both intended to be used at large display sizes. Download Vinter →. Tenkici games. Vanitas is an elegant high contrast contemporary sans. It is rooted in the style of a classic didone, excluding the typical serifs and ball terminals as well as being designed with a cleaner, more reductionist appearance. Strict attention was given to the cohesiveness and balance between letterforms as well as the careful refinement of all curves.

Web fonts also allow brands to deliver visual continuity, helping customers identify a brand’s website and subsequent digital marketing messages as legitimate. In the realms of e-commerce where trust is a key driver of purchase, the value of familiarity can’t be underestimated. As web fonts have become more popular and more widely supported, the libraries of popular font foundries have grown to include many of our favourite faces as well as introduced us to a handful of exciting newcomers. We’ve rounded up our top 10 free and premium fonts below. Top 10 Free Web Fonts • • • • • • • • • Top 10 Premium Web Fonts.

About: Vanitas is an elegant high contrast contemporary sans. It is rooted in the style of a classic didone, excluding the typical serifs and ball terminals as well as being designed with a cleaner, more reductionist appearance.

Strict attention was given to the cohesiveness and balance between letterforms as well as the careful refinement of all curves. Stylistically, Vanitas’ alluring, sophisticated sensibility is directly inspired by high fashion. The upright styles are complimented by a pairing of optically adjusted true italics, which were purposefully adapted to retain the sharpness of their counterparts. Abandoning traditionally executed cursive italic letterforms retains Vanitas’ sharp characteristic through each style.